Yamaha’s Vision For This Program

Since its founding in 1887, and true to its corporate motto of “Sharing Passion & Performance”, Yamaha has been helping to bring inspiration to others through its various efforts in sound and music. By inspiring and moving people, music has the power to overcome obstacles between them. We believe that these children have the ability to create their own future with their own hands, and that through our program, music can help them do this. When music has brought people together, this is the moment when inspiration and creation happen. Yamaha endeavors to continue making contributions to musical culture.

With a musical instrument,
 anyone can become a hero.

I'm a HERO Program

Documentary Film

“ I'm a HERO Program ”

Trailer

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About the uniforms

Symbolic of heroes, the uniforms worn by soccer players are something that many people long for. Especially designed for this program, the children's uniforms were inpired by soccer uniforms while also incorporating a high-class motif like a tuxedo, and express both the nobility of music and the strength of the children's spirit.The emblem of the star adorned with white lines suggestive of musical staff, like the program logo, is affixed at the neckline and is designed to heighten the message and while being simple inspire the children to dream big.

Comments

  • Chairman of Club
     Atlético Nacional S.A.

     Juan David Pérez

    In Medellín, soccer has historically been a driving force for change. It provides enjoyment for people of all ages and is also an opportunity for people to better themselves. It is a way to escape from violence and poverty. So, we think that we need to become close with the people of the city, not just for soccer matches. We feel very honored to have been approached for this project and allowed to contribute to children’s development through music as one way to promote social change.

    Chairman of Club
     Atlético Nacional S.A.

     Juan David Pérez

  • Mayor of Medellín
     Federico

     Gutiérrez Zuluaga

    The children who took part in this project are truly symbolic of our city. Their aspirations will help many people. And everyone involved is creating this opportunity is also a hero. I am very grateful.The most valuable things in Medellín are not just the scenery like the mountains and flowers but also the people and their talents. People are constantly moving forward. There is already hope in this city, and even though there is still poverty, there is constant hope of a bright future. My hope is that they become the symbol of this hope and spread their positive influence.

    Mayor of Medellín
     Federico

     Gutiérrez Zuluaga

  • Japanese Ambassador
     to Colombia

     Keiichiro Morishita

    The sight of the children playing the national anthem of Colombia made a deep impression on me. They are not people with any special ability, but the fact that they are able to do something for others surely makes them heroes. My hope is that through this experience they go on to tackle new challenges and continue to follow their dreams for the future.Also, I would like to thank everyone involved in preparing for this magnificent event as we mark the auspicious 110th anniversary of the friendship between Colombia and Japan.

    Japanese Ambassador
     to Colombia

     Keiichiro Morishita

About
 this program

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Our vision

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